Over €350,000 in revenue in 4 months, on €12,000 of ad spend
Dental Practices
A practice specializing in implantology and invisible orthodontics, with an average treatment value above €5,000. The contacts were already coming in. What was missing was knowing how many of them actually had the intention and the means to start a treatment at that level. The previous campaigns mostly attracted people looking for an €80 cleaning.
We worked on qualifying demand. Creatives that say explicitly which treatments they are about, so people outside the target don't click. Ads that start from the patient's problem rather than the practice's services: feeling embarrassed to smile, pain ignored for years, an old denture that no longer fits. A form with three mandatory questions covering treatment of interest, budget range and urgency. An instant notification to the front desk.
Time to first contact went from 48 hours to under 4. Patient response rate almost doubled. 61% of qualified leads became a confirmed appointment.
€12,000
Total ad spend
+€350,000
Revenue generated
€5,000+
Average treatment value
61%
Qualified lead → appointment
The context
A dental practice specializing in implantology and invisible orthodontics. The average treatment is worth more than €5,000. It isn't something anyone buys on impulse: it's a decision people postpone for years and then make in a few weeks.
The problem
The leads were coming in. The real question was different: how many of those contacts genuinely had the intention and the means to start a treatment at that price level.
The previous campaigns also attracted people looking for an €80 cleaning. On paper the number of contacts looked good. Further down it turned into calls nobody picked up, price expectations far removed from the actual offer, and a cost per acquired patient the practice couldn't sustain.
What we built
The creatives stopped chasing clicks and started filtering. They say explicitly which treatments they are about, how long those take, what they involve. Anyone not interested in that level of care doesn't click, and that's fine: less volume, higher quality.
The ads no longer start from the practice but from the patient. Feeling embarrassed to smile in a photo. Pain ignored for years. A denture that no longer holds. The content builds awareness before any commercial pitch arrives.
The form asks three mandatory questions: which treatment you're interested in, what budget range you have in mind, how urgent the problem is. Anyone whose answers don't line up never enters the CRM.
Then we worked on the part that isn't advertising. An instant notification to the front desk brought time to first contact from 48 hours to under 4. Patient response rate almost doubled, which makes sense: someone who has just filled in a form remembers doing it, two days later they don't.
The result
In just over four months, on roughly €12,000 of ad spend, the campaigns helped generate more than €350,000 in revenue. 61% of qualified leads became a confirmed appointment.
That 61% tells the story better than any other figure. The practice now gets fewer contacts than before and more patients. The two things that changed are both in there: who the ad speaks to, and how quickly the practice calls back the people who answer.