Davide Cosmai — Meta Ads Consultant
Davide Cosmai is a Meta Ads consultant and Meta Business Partner with over 15 years of experience. He designs customer acquisition systems on Facebook and Instagram Ads for e-commerce, B2B/B2C lead generation and brands. He has generated more than €52M in revenue while managing over €10M in ad spend for clients across Italy and Europe.
What I do
I don't sell “ads management” as a commodity. I build acquisition architectures where advertising, offer, funnel, data and sales work together, so growth is measurable and sustainable — not a vanity ROAS that doesn't turn into revenue.
My expertise covers the entire system:
- Strategy and campaigns on Meta Ads (Facebook and Instagram)
- Creative strategy and creative variance
- Funnel, landing pages and conversion
- Tracking, pixel, Conversions API and attribution
- Offer and pricing, the lever that decides performance
- Integration with CRM and the sales process
The numbers
- 15+ years of experience focused on Meta
- Meta Business Partner
- €52M+ in revenue generated for clients
- €10M+ in ad spend managed
Who I work with
I've worked on DTC e-commerce, B2B and B2C lead generation, brand building, licensed IP and international markets. Results by industry are documented in the case studies: from fashion e-commerce to dental practices, from premium food to B2B services.
How I work
I believe in win-win partnerships. If the client really grows, the partnership has value; otherwise it's just well-packaged busywork. That's why the first step is always an honest diagnosis of where the system breaks, before proposing any work.
I collect my operational point of view in the notes: thoughts on ROAS, offer, creative variance and advertising on Meta, written by someone who runs the campaigns every day.
Where
I'm based in Bisceglie, in the province of Barletta-Andria-Trani (Puglia), and I work remotely with clients across Italy and Europe.