Idesignacquisitionsystemsthatturnattention,dataandinterestintocustomers,revenueandmargin.

Management consulting firm with an average deal size of €28,000, targeting CFOs and COOs at small and mid-sized companies with 20 to 200 employees. The existing messaging talked about services, not problems. The contacts coming in were cold and badly qualified — the sales team wasted time on exploratory calls that went nowhere.

We changed the angle: the Meta ads talked about symptoms (margin sliding, processes slowing things down, opportunities lost for lack of data). Three-stage funnel: educational content at the top, retargeting with anonymized case studies in the middle, qualifying form with a call booked straight into the senior partner's calendar at the bottom. Automatic lead scoring that sorted contacts into three buckets with different handling for each. A 21-day email nurturing sequence for the ones who weren't ready to talk yet.

Four months with the system running: 96 qualified leads, €41 cost per real opportunity, €740,000 of open sales pipeline. 18% of total leads turned into a formal proposal within 30 days of first contact.

Mid-market fashion brand with a strong visual identity but a fragmented acquisition system: generic campaigns, no remarketing running, the same creatives for months. Sales depended on seasonal peaks — outside those windows, revenue collapsed. The catalog had over 800 SKUs, but the campaigns actively promoted fewer than 20 of them.

We redesigned the approach: creatives built on desire angles (the identity, the moment, the occasion — not the product), the full catalog optimized and pushed into an Advantage+ Shopping campaign, dynamic remarketing layered by user temperature (product viewers, abandoned cart, past buyers), bundles and shipping thresholds to raise the average value of every transaction by 38% without touching unit prices.

The algorithm learned in 3 weeks which SKUs converted for which audience profile. 31% of revenue now comes from customers who have already bought — a sign of a system, not of luck.

Local fitness studio with 20 spots available in a new 8-week group program. Two weeks to fill it, less than €200 of budget. The challenge wasn't the budget — it was building real urgency. Local campaigns fail because they generate generic interest: someone sees the ad, thinks "I'll think about it," and never comes back.

We built a system for immediate action: scarcity communicated with real numbers updated every day in the ads ("20 spots. 14 already taken."), surgical geo-targeting within 4km, ages 28–52 and specific fitness interests, a zero-friction Meta form with automatic pre-fill and a single extra question, a personal, human WhatsApp follow-up from the trainer within 30 minutes of submission — not a bot, a message with the lead's name and a direct link to confirm the spot.

Follow-up response rate: 78%. The program was repeated the following month with the same system — sold out in 3 days instead of 5.

Premium food brand (artisanal products, carefully designed packaging) with a structural problem: 90% of revenue depended on seasonal promotions. Outside Christmas, Easter, and Valentine's Day, sales collapsed. The model was buckling — customers acquired at a high price with deep discounts who then never came back. Real lifetime value (LTV) was so low it made every acquisition almost unprofitable.

We killed across-the-board discounts and redesigned the offer: themed bundles (gift boxes, tasting kits, monthly subscription) with higher margins than single products, shipping thresholds calibrated to push average order value (AOV) into the more profitable range. Meta campaigns on lookalikes built from the highest-LTV customers (not the most numerous ones), with creatives that communicated identity and values — not price. Dynamic remarketing on product viewers, abandoned carts, and buyers inactive for 45 days. Post-purchase email flows (3-email onboarding over 10 days, automated cross-sell, repurchase program).

Email contributed 31% of total revenue with no additional acquisition cost. Monthly revenue grew from €22,000 to €119,000 in a few months.

Practice specializing in implantology and invisible orthodontics with an average deal size of €2,400. The problem wasn't the number of contacts — it was their quality. The previous campaigns brought in people looking for an €80 cleaning, not a €3,000 treatment plan. The cost of acquiring a patient who actually started treatment was unsustainable.

We built a filtering system: creatives that talked explicitly about the premium treatments and their concrete benefits (people who weren't in the target audience didn't click — and that was the point), real pain points as educational entry points before any commercial pitch, a qualifying form with three mandatory questions (treatment of interest, budget range, urgency), staff follow-up within 4 hours of every submission.

Time to first contact dropped from 48 hours to under 4. Patient response rate almost doubled. 61% of qualified leads turned into a confirmed appointment.

Pre-development startup with a product hypothesis: an AI tool to automate an operational task repeated by marketing and communications teams. The team had the technical skills to build it, but zero certainty the market wanted it — at least not in that form and at that price. Build first, validate later is the most expensive way to be wrong.

We built a validation system before writing a single line of code: three landing pages with distinct angles (time savings, fewer errors, process scalability), a waitlist with a qualifying micro-survey (main use case, how often the problem shows up, tools currently used, monthly spend capacity), Meta campaigns optimized for form completion on specific professional audiences. Anyone who completed the survey with consistent answers was classified as high intent.

The answers revealed three usage segments the team hadn't anticipated — one accounted for 34% of high-intent signups and wasn't in the original roadmap. The "time savings" promise performed 40% better than the other two, redefining the product's positioning before development.